YOUR BUSINESS
DESERVES
PROPER TECH.

For UK service businesses, professional firms, and sole traders who've outgrown spreadsheets, WhatsApp, and sticky notes — but aren't ready for a £10k agency.

I help small businesses get the right digital tools in place — without the jargon, without the huge bill, and without needing to know anything about technology yourself.

Based in Tadley, working with businesses across Basingstoke, Hampshire and the UK.

LET'S HAVE A CHAT See what I do ↓

Not sure where to start? Take the free 5-minute AI Readiness Scorecard →

Sound familiar?

IS THIS
YOU?

😤

"I'm running everything on WhatsApp, spreadsheets, and sticky notes."

It works — until it doesn't. When things get busy, the cracks show. Jobs get missed, clients have to chase you, and you're spending hours on admin instead of doing actual work.

🤷

"I keep hearing about AI but I have no idea if it actually applies to my business."

Everyone says AI is the future. But nobody's explained what it actually means for an accountancy practice, a recruitment agency, or a small consultancy. You're not sure whether to bother.

💸

"I'd love a proper website or app but I assumed it would cost thousands."

You've looked into it before and the quotes came back at £10k+. So you've put it off. But the right tool, scoped properly, doesn't have to cost the earth — and the right one pays for itself.

If any of those sound like you — you're exactly who Builtly is built for.
You don't need to know what you need. That's what we figure out together.

Who's behind Builtly

HI,
I'M ZARA.

Zara, founder of Builtly

I'm a data analyst by trade, with an MBA from Kingston Business School and a BA in Interface Design from before that.

By day, I work with SQL, dashboards, and data warehousing for a UK manufacturing platform. By evening, I run Builtly.

That mix matters. Most people who'll quote you for an app are either developers who don't understand your business, or salespeople who don't understand the build. That mix is what Builtly is built on — translating between the two, so what gets built is actually what you need.

I focus on local and small businesses because most consultancies don't. They're built for bigger firms with bigger budgets, and the advice doesn't translate down. I'd rather sit with the people running their own businesses and work out what would genuinely help — and what wouldn't.

Builtly is deliberately small. You won't be handed off to a junior or stuck in a ticketing queue. You'll work with me — directly, every step of the way.

→ Data first, build second.

Most app builders start with "what do you want it to look like?" I start with "what's actually happening in your numbers?" My day job is data — SQL, dashboards, warehousing — and that perspective shapes every Builtly project.

→ A designer's eye, not a developer's defaults.

Before the data work came a BA in Interface Design. So the things I build don't just work — they look like they belong to a business that takes itself seriously. No generic templates, no clunky interfaces.

→ Built for small businesses.

Most consultancies focus on bigger firms with bigger budgets — and their advice doesn't translate down. Builtly is for local and small businesses. I'll tell you when something won't pay back, and what would.

→ Small on purpose.

Builtly isn't an agency with overheads to feed. That means I can take on the projects bigger firms won't touch — and price them for businesses your size.

What I do

FOUR WAYS
I CAN HELP

01

I Build
Your Tools

A custom app, a client portal, a website, or a booking system — built properly and made to fit how your business actually works. You see a prototype before I build a single thing.

  • Job tracking apps
  • Client portals & booking systems
  • Small business websites
  • Workflow automation tools
  • Includes search and AI visibility basics.
02

I Sort
Your Data

If your numbers are scattered across spreadsheets and you can't get a clear picture of how your business is doing — I'll fix that. No app required. Just clarity.

  • Spreadsheet cleanup & reports
  • Business dashboards
  • Data visualisation
  • Database analysis
03

I Build
Your AI Agents

I build AI agents that handle repetitive tasks in your business automatically — reading emails, drafting replies, logging jobs, routing requests. You stay in control, the agent does the work.

  • Enquiry handling & response drafting
  • Job logging & task routing
  • Follow-up automation
  • Custom to your workflow
04

Search and
AI Visibility

Your customers don't just Google you any more. They ask ChatGPT, check Google Maps and read AI summaries. I make sure your business shows up clearly in all of them: a properly structured site, an accurate Google Business Profile, and clear services that search engines and AI tools can read and recommend. Every Builtly website includes the basics. For existing sites, start with a Visibility Check.

Want to see what an AI agent could do for your business?

I build AI agents that take repetitive work off your plate — handling enquiries, routing tasks, drafting responses, logging jobs. Built with proper agent frameworks — the same tooling running in production at serious companies — not cobbled-together demos. Get in touch and I'll show you what's possible for a business like yours.

LET'S TALK AI
FAQ

COMMON
QUESTIONS

→ Will you get me to the top of Google or ChatGPT?

No one can honestly promise that. I make sure your business is set up properly so search engines and AI tools can find, understand and recommend you.

→ How much does a project cost?

Every project gets a fixed quote after a free discovery chat, so you only pay for what your business actually needs. Payment is in stages, and you'll know the full cost before any work starts.

→ Do I deal with you directly?

Yes. You work with me from the first call to handover. No account managers, no hand-offs.

→ What happens after my website or system goes live?

You own it. If you want ongoing help with updates, new features or visibility, there's an optional monthly support plan.

The process

HOW IT
WORKS

01

We have a chat

Tell me what's going on in your business. No forms, no jargon — just a relaxed conversation about what's not working and what you wish you had.

02

You get a clear picture

I come back to you with an honest view of what would help, what it would cost, and what to do first. You see a prototype before anything is built.

03

I build it properly

Once you're happy, I build exactly what was agreed — nothing more, nothing less. Regular updates throughout so you're never in the dark.

04

I hand it over — and stay on

Full walkthrough when it's done. And I stay available for updates, new features, or just questions — no need to find someone new every time.

Start here

WAYS TO
BEGIN.

// Free · 5 minutes · No commitment

Not ready to talk yet? Start with the AI Readiness Scorecard.

Answer 20 plain questions about how your business runs today and get an honest read on where you stand — plus the first moves worth making. Free, instant, and no call required.

TAKE THE SCORECARD →
// The Builtly Clarity Session

A quick diagnostic.

90-minute session · Report in 48 hours

A focused look at how your business runs today — and a prioritised list of what's worth fixing first. Honest, useful, and a low-pressure way to see if I'm the right fit before committing to anything bigger.

  • 90-minute discovery session
  • Written findings report within 48 hours
  • Plain-English summary, no jargon
BOOK A CLARITY SESSION →
// The Builtly Discovery

A full roadmap before you build.

Two weeks · Two sessions

For bigger projects ready to plan a build. A focused deep-dive that gives you a clear, honest answer to three questions:

  • What's actually slowing you down — and what's worth fixing first.
  • Where AI and automation genuinely help — and where they're a distraction.
  • What a build would realistically cost — broken down properly, no surprises.

You leave with a written roadmap you can keep, share, or hand to another developer or designer for a second opinion. If you go on to build with me, the Discovery fee comes off your project cost.

BOOK A DISCOVERY →
Get in touch

LET'S HAVE
A CHAT

No commitment, no jargon. Just tell me a little about what's going on in your business and I'll come back to you within 24 hours with an honest view of how I can help.

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